FINDING STORIES
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  • Home
  • About
  • Training
    • Data Storytelling Training Overview
    • Introductory Courses >
      • Introduction to Data Storytelling
      • Introduction to Data Visualisation
    • Enablement Courses >
      • Write Better Stories
      • Design better charts
      • Present with confidence
  • Consultancy
  • Why Us
  • Blog
  • Short Stories
  • Contact

Data Storytelling:
Introduction to Data Storytelling


"The best speakers in the world are the best storytellers. They have a gift to not only tell a great story, but also share a lot of the details that many others wouldn't." 
-Larry Hagner
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What is the course.

Whether we are aware of it or not, data stories are everywhere in our modern lives.

We are constantly exposed to different forms of media (News Articles, PowerPoint Presentations, Government Statistics, Emails, etc.) where information or data is being shared and communicated with a specific purpose and we, as an audience, are being asked to process, understand and react to that story.

With this constant noise of different data stories vying for our attention, and with the growing complexity of data we are looking to describe, the requirement for us to do more and be better with how we communicate our data stories is growing. 

We need to present complex, simple. We need to make big, small. We need to make functional, engaging.

And that is where Data Storytelling comes in.

Our introductory course will introduce you to the world of data storytelling, and it will demonstrate that we need to engage both the functional and emotional sides of our audience's brains in order to create the positive response we are craving from our stakeholders.

The course is designed as a half day course (around 4 hours) to give you a taste of the opportunity that data storytelling brings, and upon completion you should leave with both a greater appreciation of what it is, as well as the foundations for how to bring its best practice into your future visualisations, presentations and reports.

It is also the perfect setup for starting to explore our deeper 'Enablement Courses' on how to 'Write better stories', 'Design better charts' and 'Present with confidence'.

Why do it.

We believe there are many reasons why you might want to take this introductory course on Data Storytelling. Typical reasons might include:

1. Perhaps 
you've been hearing a lot of 'buzz' around data storytelling, but want to know more about what it actually is and how it could benefit you and your team. This course can help educate you on what data storytelling is and its potential value for you and your team.

2. Perhaps you believe that your team's reporting and presentations lack that certain 'something' and therefore you're failing to consistently engage with your audience and motivate them to action. Exploring the models and benefits of storytelling can help open your mind to a new way of working that can elevate your outputs to the next level.


3. Or perhaps you are looking to inspire your team to try some new approaches on how they can better communicate their work, and you're looking for a relatively quick but powerful way of shaking up 'the normal way of doing things'. Our introductory course on Data Storytelling is designed to challenge how you think about reporting and visualisation and offers new approaches to how you communicate your work in the future.

Overall, our course is designed to help users that are new to the topic of data storytelling better understand what it is and how to create 'great data stories' now and into the future.

What it includes.

1. INTRODUCTION

What is a Story?
How much are we exploiting the power of stories in our work?
The benefits of data storytelling.

2. GREAT STORIES

Introduction to a 5 factor model for creating great data stories. Namely:
  1. A great data story has focus;
  2. A great data story has structure;
  3. A great data story is engaging;
  4. A great data story contains great charts;
  5. A great data story represents the truth.
Together with an exploration of each factor with examples, insights and exercises on each.

Learning Outcomes.

At the end of the workshop, participants should be able to:
  • Explain why data storytelling is important in data centric roles.
  • Describe and start to implement specific models to craft focussed and structured presentations.
  • Challenge themselves on whether they are creating memorable experiences with their data stories.
  • Start to create more effective visualisations that represent the truth of their data.

Course Duration.

Half Day (around 4 hours)

Trainer.

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Ross Durston
To find out more about Ross and his background, click here.

Typical Cost.

Individual Delegate for Public Online, Zoom Based Course: £250 + VAT
Individual Delegate for Public Face to Face Course at Professional Training Venue: £350 + VAT

Team of up to 12 people, Zoom Based Course: £1,750 + VAT
Team of up to 12 people, Face to Face Course at your Office: £2,000 + VAT
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If you'd like to discuss booking the course for a team, or to attend as an individual delegate, please get in contact.

Next Public Training Course.

No current dates but please enquire if you are interested.
Click here to get in contact / book
Download Course Brochure
A Data Centric Corporate Training Company, focussed on Data Storytelling and Data Visualisation Best Practice.